Business and Economics
Business and Economics (B.A.)
The bachelor’s degree program in Business and Economics offers a broad and in-depth education in the fields of economics and management. As a prospective economist, you will learn to understand and analyze economic relationships in order to develop successful strategies for business management, marketing, financing or even trade and investment policy.
What is the degree program about?
In the bachelor’s degree program Business and Economics, you will acquire basic knowledge of economics, including its methods. The program prepares you for professional activities in industrial and service companies, administration, associations and political parties. By combining basic knowledge of business administration and economics with a second subject, the requirements for a wide range of professional activities are met.
In business administration, questions of marketing, production and procurement, organizational management, strategic corporate management and corporate accounting are studied in depth. In economics, the focus is on economic policy contexts, especially monetary and fiscal policy, social and labor market and financial policy in Germany and the European Union.
In concrete terms, you will deal with the fundamentals of economics, in which – partly mathematically formalized – models are used to analyze, for example, the behavior of individuals and households in economic decisions. On the other hand, central macroeconomic relationships such as the emergence of unemployment or inflation are examined or explanations are presented as to what determines long-term economic growth. These topics are explored in depth in advanced lectures and in the economics proseminars and applied to current issues, such as the causes and effects of the global financial crisis as well as the debt crisis in the euro zone or the significance of demographic change.
You will also learn important basics in business administration, including management, logistics, marketing and financing. In addition, you will receive training in the basics of business accounting and an overview of important legal principles for economists.
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