The degree program is characterized by its interdisciplinary structure. In addition to the marketing focus, students receive a broad range of courses from the fields of statistics, data science, business informatics, psychology and communication sciences. This offering is complemented by the inclusion of current marketing trends such as digital marketing, e-commerce or sustainability management, which results in a holistic understanding of market and marketing-specific issues.
What is the degree program about?
This degree program leads to a Master of Science (MSc) degree and provides students with comprehensive knowledge of different tasks and instruments in marketing and market research. It focuses on teaching skills and scientific methods that can be used to solve problems and issues specific to marketing.
Interdisciplinary teaching throughout the program covers the fields of marketing, data science, psychology, communication science, information systems and statistics with strong links to practical applications, as well as current marketing trends such as digital marketing, e-commerce and sustainability management. The degree program has a strong international focus.
In addition to courses taught in English, the School offers partnership programs with top universities in other countries.
This degree program is taught in German. Therefore, a good knowledge of German is an essential prerequisite to successfully completing the degree program. Proof of German language proficiency at DSH 2 level or equivalent is required for admission.
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