Marketing
Marketing (M.Sc.)
The degree program is characterized by its interdisciplinary structure. In addition to the marketing focus, students receive a broad range of courses from the fields of statistics, data science, business informatics, psychology and communication sciences. This offering is complemented by the inclusion of current marketing trends such as digital marketing, e-commerce or sustainability management, which results in a holistic understanding of market and marketing-specific issues.
- Degree
- Master of Science
- Duration of studies in semester
- 4
- Start of degree program
- Winter semester
- Study location
- Nuremberg
- Number of students
- 150-250
- Subject group
- Economic Sciences, Law
- Special ways to study
- Double degree program
- Teaching language
- completely in German
- Admission Requirements
- Qualification assessment
What is the degree program about?
This degree program leads to a Master of Science (MSc) degree and provides students with comprehensive knowledge of different tasks and instruments in marketing and market research. It focuses on teaching skills and scientific methods that can be used to solve problems and issues specific to marketing.
Interdisciplinary teaching throughout the program covers the fields of marketing, data science, psychology, communication science, information systems and statistics with strong links to practical applications, as well as current marketing trends such as digital marketing, e-commerce and sustainability management. The degree program has a strong international focus.
In addition to courses taught in English, the School offers partnership programs with top universities in other countries.
This degree program is taught in German. Therefore, a good knowledge of German is an essential prerequisite to successfully completing the degree program. Proof of German language proficiency at DSH 2 level or equivalent is required for admission.
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Building on a comprehensive set of compulsory modules (e.g. product, communication, pricing and sales management), students can choose between the specializations ‘Marketing Management’ and ‘Marketing Research’ with an optional focus on data science. Moreover, in both specializations students also have a considerable number of compulsory electives to choose from in order to define their own individual profile.
The degree program is completed with the Master’s thesis in the fourth semester. The standard duration of the full-time Master’s degree program in Marketing is four semesters. Detailed information on the program structure is available in the examination regulations and the module handbook for the Master’s degree program in Marketing.
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The Master’s degree program in Marketing is aimed at graduates with a Bachelor’s degree in business studies from a university or university of applied sciences. Applicants with a degree in a related subject who can demonstrate sufficient knowledge of business and statistics may also be admitted to the program.
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- Practical relevance in research & teaching (close cooperation with companies, networking through mentoring or WiWi-Coach).
- Flexibility & individuality (≥ 70 selectable modules, three individual focal points, different forms of teaching & examination)
- International study orientation (exchange programs, international lecturers, internships abroad, double degree with EM Strasbourg)
- Diversified education (e.g. in related fields such as Data Science, Psychology, Statistics, Management)
- High quality standards (intensive supervision, small groups, teaching by renowned lecturers from research & practice, quality management, system accredited)
- Topicality in research & teaching (inclusion of current marketing trends from research & practice, e.g. Big Data, social media marketing, sustainability management, e-commerce)
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Graduates of the Master’s degree program in Marketing may pursue careers in areas such as market research, data science, customer relationship management, sales and key account management, strategic marketing, marketing management, and marketing planning and controlling. Possible employers include companies and service providers, as well as market research institutes, consulting firms and advertising agencies. The School has co-operations with renowned partners such as GfK, BMW, Adidas, Rehau, Siemens and Staedtler.
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- Admission requirements (first semester)
- Qualification assessment
- Application deadline winter semester
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31.05.
- Content-related admission requirements
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Necessary admission requirements for all applicants are at least 50 ECTS in economics plus at least 10 ECTS in statistics as well as 10 ECTS in marketing. Further selection criteria are the average or final grade from the bachelor’s program, knowledge in statistics and marketing, as well as the discussion of a technical article.
For more information please have a look at the german website of the program.
Language skills
- German language skills for international applicants
- DSH 2 or equivalent
- Details and notes
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The Master in Marketing can only be started in the winter semester. The application period begins at the beginning of February and ends on May 31 of each year.
The following documents must be enclosed with the application:
- University entrance qualification (e.g. high school diploma)
- Curriculum vitae in tabular form
- Bachelor’s degree certificate, if available (alternatively: proof of previous achievements with average grade)
- Module descriptions from your university/college (English or German) on knowledge in the areas of marketing and statistics
- Discussion of a technical article based on four given questions on max. two DIN-A4 pages. For further information please refer to the examination regulations
To be added, if applicable:
- Applicants from non-German-speaking countries must provide evidence of having passed the German Language Test for University Admission (DSH) level 2.
Please apply online here. Please note that applications will be evaluated in the form in which they are submitted to the application office.
Do you need help or more information?
Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.