Marketing and Sales Management
Marketing and Sales Management (M.Sc.)
Broad and closely interlinked – well-founded and practice-oriented. Parallel to the job, the part-time Master’s degree program in Marketing/Sales Management (MVM) makes you „fit“ for a career in marketing or sales, crowned by the degree „Master of Science (M. Sc.)“ from one of the most renowned universities in Germany.
- Degree
- Master of Science
- Duration of studies in semester
- 3
- Start of degree program
- Winter semester
- Study location
- Nuremberg
- Number of students
- 1-50
- Subject group
- Economic Sciences, Law
- Special ways to study
- Professional development program
- Teaching language
- completely in German
- Admission Requirements
- Individual Qualification assessment
- Keywords
- Business Administration, Digital Education, Digitalization, Management, Marketing, Business
What is the degree program about?
This degree program for working professionals leading to the degree Master in Marketing and Sales Management is aimed at graduates with a Bachelor’s degree and young professionals with an interest in marketing and sales. Students attend courses at the university for three semesters alongside their work, where they receive an education in business studies based on both academic theory and practice which focuses on providing and promoting subject specific, methodological, personal and social skills.
The aim is to prepare students for demanding specialist and management tasks in national and international companies in different industries. In addition to ensuring that students are able to balance their studies with their work, the Master’s degree program offers an opportunity to learn in an interactive and practice-oriented setting.
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A total of 75 ECTS are acquired in three semesters. These are made up of nine modules with 5 ECTS credits each, two practical reports with 5 ECTS credits each and the Master’s thesis with 20 ECTS credits. The lectures take place on Fridays from 3:00 PM to 8:00 PM and on Saturdays from 8:00 AM to 6:00 PM. There are two attendance weekends and one online weekend per module.
The part-time Master’s degree program allows students to specialize in „Marketing“ or „Sales“ and to focus more or less strongly on „Digital Business“, depending on their interests. The course content is taught in ten modules that build on each other.
Structure & Modules:
- Basis (Strategies & Instruments): Basic tools for marketing and sales, including strategies and marketing mix instruments.
- In-depth (Technologies & Methods): More detailed tools for marketing and sales, including management of key assets such as applications, data, customer relationships and brands.
- Specialization (Approaches & Concepts): Transfer-related tools for marketing and sales, including approaches to identify the state of the art in research and practice as well as application to questions in the own company.
For more information please visit the german website of the degree program.
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Depending on their current or future professional activity, participants can choose between the specialization „Marketing“ and „Sales“ and thus acquire know-how from this area while working. At the same time, the course also imparts the necessary know-how from the other area in order to ensure smooth cooperation with or a later change to this area.
In addition, a primarily digital focus or a primarily analogue focus can be selected in the specialization modules. The proportion of content on „Digital Business“ also changes depending on this.
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On the one hand, the part-time Master’s degree program is aimed at young professionals who, parallel to their professional activities, are seeking further academic qualification and improvement of their career opportunities in marketing or sales.
On the other hand, it addresses university graduates who want to combine master studies & career entry and thus master degree & first career steps.
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Do you need more information, have any questions or would you like personal advice? We are just a message away!
You can find all contact options and details about our upcoming information events on the course website. -
- Admission requirements (first semester)
- Individual Qualification assessment
- Application deadline winter semester
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30.06.
- Content-related admission requirements
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- An undergraduate degree (e. g. Bachelor’s degree) in business studies or a related subject, or equivalent. Applications are also possible during the bachelor´s program.
- At least one year of relevant practical experience by the time when the student starts the Master’s degree program
- Good English language proficiency
- Certificate of German language proficiency (if the first professional qualification or university entrance qualification was not obtained in German)
- A high-quality application (application form, letter of motivation, resume, certificates, proof of relevant experience)
For more information about the requirements, the application process and the documents for your application, please click here.
Language skills
- German language skills for international applicants
- DSH 2 or equivalent
- Degree Program Fees
- Tuition fee: 5,660 € (usually tax-deductible) per semester plus semester fee of currently € 72
Do you need help or more information?
Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.