Business Studies
Business Studies (B.A.)

The Bachelor’s degree program in Business Studies offers you an innovative and wide-ranging course of study that not only provides you with in-depth knowledge from various disciplines in business and economics, but also allows you to pursue your own specific interests.
Our special advantage: In addition to a specialization (Business Administration (BWL), Economics (VWL), Information Systems (WIN) and Business Education (WiPäd)), you can also choose a future-oriented field of study at an early stage – tailored to your strengths and career goals. Whether it’s Data Science and Business Intelligence, Sustainability, Digitalization, Innovation & Entrepreneurship or Marketing and Customer Insights, at FAU you not only choose a degree program, but also a future with great prospects. Interdisciplinary content, modern teaching formats and stays abroad open up a wealth of opportunities to our students – both nationally and internationally.
- Degree
- Bachelor of Arts (B.A.)
- Duration of studies in semester
- 6
- Start of degree program
- Winter semester
- Study location
- Nuremberg
- Number of students
- > 600
- Subject group
- Economic and Social Sciences, Law
- Special ways to study
- Double degree program, Cooperative Bachelor’s degree program
- Teaching language
- completely in German
- Admission Requirements
- No Admissions Restrictions
- Keywords
- Business Administration, Management Accounting, Data Science, Digitalization, Finances, Society, Health Economics, Management, Marketing, Market Research, Sustainability, Business And Economics, Personnel, Personnel Development, Politics And Society, Accounting, Taxation, Economics, Business, Economic and business education, Information Systems, Economic policy
What is the degree program about?
The Bachelor’s degree program in Business Studies prepares students for careers in global and future-oriented sectors. The aim of the program is for students to acquire academic knowledge and learn specialist methods in the field of business studies and explore how these are applied in practice.
Bachelor’s degree programs at WiSo in Nuremberg have a strong international focus and offer one of the widest ranges of subjects in German-speaking countries.
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The Bachelor’s degree program is split into two sections (semester 1-2: assessment phase and semester 3-6 Bachelor’s phase). In the first semesters in particular, students must complete various compulsory modules. This enables you to gain an initial overview of the business world, fundamental knowledge of methods and economics as well as fundamental skills in data science. At the beginning of the third semester at the latest, you select a specialization corresponding to your interests (Business Administration (BWL), Economics (VWL), Information Systems (WIN) or Business Education (WiPäd)). Parallel to this, modules from an interdisciplinary field of study can be chosen from the first semester onwards. During the final stage of the program, students prepare their Bachelor’s thesis.
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Fields of Study
The fields of study consist of the introductory module in the first semester and five additional modules from the third semester. Irrespective of their selected specialization, students can choose one of ten potential fields of study. Compared to the specializations, the fields of study have an interdisciplinary focus. This gives students the option of specializing in particular areas of work or preparing for a specific Master’s degree program.
- Work and Human Resources
- Data Science and Business Intelligence
- Digitalization, Innovation & Entrepreneurship
- Finance, Auditing, Controlling, Taxation and Supplements
- Health
- Marketing and Customer Insights
- Sustainability
- Taxation
- Economics, Politics and Society
- Business Education
Specializations
From the third semester at the latest, Business Studies students can choose from four specializations: Business Administration, Economics, Information Systems and Business Education. Some of the modules of the specializations are compulsory, while others can be selected freely from certain areas. The relevant selection options are listed in the individual study plans and the module handbook. For example, students specializing in Business Administration can study managerial accounting and controlling or international business management, and students specializing in Economics can take modules in international economics or public sector economics. The subject advisors can offer assistance in selecting suitable combinations of modules.
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New from winter semester 2025/26:
WiPäd trial
Trial stands for a combination of Bachelor’s degree, Master’s degree and practical teacher training (Referendariat)
WiPäd trial always involves a second subject (please refer to WiPäd II Second subjects for more information).
The aim of the program is to provide students with practical training through valuable teaching placements at vocational schools from the very beginning and throughout their studies, as well as by integrating parts of state teacher training (Referendariat) into the Bachelor’s and Master’s programs, optimally preparing them for a future career as a teacher at vocational schools in Bavaria.
Students in the WiPäd trial program receive a contract and earn money from the very first day of their studies – throughout the entire period of study, including exam periods and school vacations.
The program schedule is different to WiPäd I and II: Students in the WiPäd trial program start before the beginning of lectures with a four-week practical phase at a WiPäd trial partner school in Nuremberg – supported by academic experts and experienced teachers. As the program progresses (Bachelor’s and Master’s), students alternate between study phases and practical phases at school. Thanks to this smart combination of theory and practice, students can shorten the pathway to becoming a vocational teacher in Bavaria by one year.
The WiPäd trial program always starts in the winter semester. There are 30 places available and you will need to apply in a separate application process. Admission to the WiPäd trial degree program is always for the 1st subject semester of the Bachelor’s degree program. Lateral entry into a higher subject semester, for example, by means of accrediting previous achievements from a previous degree is currently not possible in either the Bachelor’s degree program or the Master’s degree program.
Which skills do I need?
- Motivation and enjoyment in passing on knowledge
- A willingness to make an effort and an interest in getting involved
- Organizational skills, empathy, independence and problem-solving skills
Application period for WiPäd trial: June 15 to July 15 (final deadline)
Information on how to apply: www.wipaedtrial.de
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- An interest in economic issues
- An interest in social and political topics
- An interest in operational processes and decision-making processes
- Basic understanding of mathematics
- Good English proficiency is recommended
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The areas of work for graduates of Business Studies are extremely varied: After gaining your Bachelor of Arts degree in Business Studies, you will be qualified to take on a wide range of challenging roles in several sectors of industry, trade and in service companies. These roles include everything from planning and analysis tasks to management and consulting roles. Not-for-profit organizations or the public sector (such as chambers, authorities, ministries or associations) also require a large number of skilled personnel with business studies qualifications.
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Students are flexible in their choice of specialization and field of study.
Students studying a Bachelor’s degree program at FAU WiSo may choose to study part of their degree in another country at one of over 140 international partner universities.
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- Admission requirements (first semester)
- No Admissions Restrictions
- Application deadline winter semester
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30.09.
Language skills
- German language skills for international applicants
- DSH 2 (written 2 / oral 1) or equivalent
- Details and notes
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The application deadline for the winter semester for international applicants is July 15th.
In addition to the general qualification for university entrance (Abitur), there are other access options for studying at FAU.
Do you need help or more information?
Our Student Advice and Career Service (IBZ) is the central point of contact for all questions about studying and starting a degree programme. Our Student Service Centres and subject advisors support you in planning your studies.